Sunday 5 April 2015

18th century for fashion



This ad is one of a series sponsored by Christian Dior in 2004, which appears to be aiming to exploit the “Dangerous Liaisons” look for the modern Valmont.  A similarly perverse campaign was promoted three years later by Dolce & Gabbana (below) it was censored in the UK for the violent content.  According to a report from Reuters (1/10/07), one of the ads showed two men threatening a man in a chair while another lay on the floor with a head wound.  (It was printed in October 2006 next to an article about knife crime; a move that seems particularly tasteless, given the widespread concern over the level of violent assaults in Britain.)  A second advertisement featured two men supporting a wounded woman holding a knife.  The fashion label said the ads, which appeared in newspapers and magazines around the world, were heavily stylized and were meant to mimic early 19th-century art.  The pictures were designed to evoke the Napoleonic period of art, “emphasizing the theatrical effects of that genre.” 


The images are quoted to be from the 18th century however look more towards the early 19th century, again echoing smaller hairstyles, which will be non applicable to the outcome of my work. The male styles however could influence the style of my male character and can be considered further. Below is another campaign from dior, which uses more height in the hair, and is of a more appropriate time to the era my work is set within;

http://www.reneerhyner.com/dior-couture-patrick-demarchelier-exhibition

The image from the dior couture book, introduces colour and avant garde styling with large gowns referencing the 18th century style. See Dior Couture post for full analysis.

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