Thursday 23 April 2015

Proposal

Proposal:
Final major project will be looking at fusing the Rococo art movement with Georgiana the Duchess of Devonshire’s three characteristics. Within the 18th century Georgiana had infamous Love affairs, died very in debt due to gambling and partying wildly and also was also one of the first females to stand for the Whigs party, prior to women’s rights movement. I will meet this brief by integrally researching the Rococo style and movement, as well as the 18th century. To represent each characteristic colour theory and a semiotic analysis of the individual aspects of the outcome will need to be assessed fully. My outcome will include three wigs, which will demonstrate my ever-developing skills as a wigmaker. They will be of a neutral colour palette, which is something that has a niche in my portfolio, as majority of my previous work has been made up of a lot of colour. The styling of the wigs will aim to echo the historical relevance of Georgiana but will be contemporary and combine the ‘Rococo Return’ style of the twenty first century. Theoretically I am looking to create an Editorial outcome, which will be photographed and could be seen within in a fashion magazine or on a fashion database, however I also would like to also design an advertisement for a makeup collection using the images as a branding tool for an upmarket makeup company such as MAC Cosmetics. I will need to source a stylist, photographer, three models and an assistant for the shoot in April. Working alongside other students to resource the best items for the outcome is important to me and is something I will be looking to keep consistent with the standard of my last outcome. As I have not completed a historically influenced project throughout my studies the research aspect of the project will be very stimulating and should revolve around books as well as internet research, looking at fashion, referring back to wig making techniques, wig making companies, history, Georgiana, Rococo, photography, artists as well as semiotics, colour theory and I also aim to use more databases available to myself through the university. This is a project based on my ambitions after graduation making wigs but also working as a fashion based makeup artist. I would like to look at a historical concept, as mentioned it is something I have yet to do and will be a challenge for my wig making skills but can allow me to demonstrate my ability for the final time. I will be presenting my work in a blog as this format works a lot better regarding my own presentation preferences, and again the project will be live so referencing at the point of insertion will be kept as discreet as possible.


Aims:

A1     To provide you with the opportunities to exercise and enhance your knowledge and abilities in the development of a body of creative and technically competent work appropriate to your course aims and criteria at Level 6.

A2     To provide opportunities for you to learn from the increased complexity and rigour of creative production required for this unit.

A3     To encourage you to apply the advanced level of discipline and time-management which are required during the unit.

A4       To encourage you to work independently, albeit with supervision, in the development of your work, in a way which reflects contemporary professional practice.  You are also encouraged to work effectively as a team member where this is demanded by your project or subject specialism.

Learning Outcomes:

On completion of this unit you will be able to:

LO1  Demonstrate the ability to rigorously apply specialist knowledge, understanding and creativity in the production of your major project.

LO2  Demonstrate the ability to manage the complexity of practice demanded by the major project by managing your time and work efficiently.

LO3  Demonstrate ability in the coherent use of various representation techniques, documentation and presentations to specialist and non-specialist audiences.

LO4  Demonstrate your awareness of the ethical, social and cultural issues appropriate to the concept of a responsible professional practitioner, whether working independently or as part of a team

        

TRANSFERABLE SKILLS:

Managing Self
Professional Skills 
Team working         


Assessment Requirements:

Already introduced my final major project will be based on the three characteristics of Georgiana Duchess of Devonshire. The project is going to take the elements of the 18th century styles along with the Rococo and Rococo Return art movements to create a collection of 3 wigs, potentially demonstrating further cage making and wefting skills as well as knotting. Developing a new visual reference to a historical figure is something which will challenge my conceptual thinking, and enable me to develop further my professional identity, through make-up and hair transformation. Sourcing and working alongside other courses, and managing time as well as developing contacts and networking ability is something I am also keen to develop in the major project.(LO1+2). The outcome will be in photographic format, and will be presented as final images but also will be designed to fit and represent a high end makeup advertisement. The budget for the project regarding purchasing clothing, hair as well as travel and wig lace will be set at an overall £400. This is slightly higher predominantly due to the amount of money that may be put into clothing towards the end of the project. The budget for wig making will be approximately £150 (LO3).  I will hand in 5 final images from the shoot, along with a blog documenting the development of the project and also two alternate advertising formats the images could be appropriate for. Working alone for the project is something which will improve my time management as well as my own critical awareness. (LO4)

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